The excitement is building at Trafford College as students begin to work on their concepts for this year’s ultimate enterprise competition, the Altrincham Market Challenge, in a bid to be crowned market stall champions 2018.
Now in its 7th year, the event forms part of the UK’s most successful celebration of markets, the Love Your Local Market (LYLM) campaign.
The initiative, which was founded by the National Association of British Market Authorities (NABMA) in 2012, attracts thousands of visitors every year and raises the profile of markets at national and local level. This year’s celebration will see more than 3,000 events taking place with a theme of ‘Close to Your Heart’.
As well as presenting students with an opportunity to develop team work, enterprise and employability skills, the event also supports the College’s initiative to create a new wave of entrepreneurs who will contribute to the continuing rejuvenation of Altrincham Town Centre.
The event takes place on Sunday 13th May between 10am-3pm and will feature stalls including ‘Mac-attack’, where hospitality students will sell a variety of flavoured macaroons, ‘Healthy Intentions’, which will be run by health and social care students offering juices and fruit kebabs for children, and ‘Keep Calm and Keep Uppy’ which will see sport students and the Academy 92 team host a fun keepy-uppy football challenge.
A panel of judges including Trafford College Group Principal, Lesley Davies OBE, Dr Jackie Campbell, who owns a local business, Neil Clough Series 9 finalist from the hit TV show, ‘The Apprentice’, and Susan Aldridge, CEO Altrincham & Sale Chamber of Commerce, will be tasked with the difficult decision of choosing the winning stalls.
Prizes will be awarded for most profitable team (overall winner), best planning and research, and best dressed stall promotion.
Joan Scott, Director of Learning, said: “The market challenge has gone from strength to strength since its launch 7 years ago and is one of the highlights of the year for everyone involved. Our students and staff love the chance to work in teams and are passionate about their concepts and the stalls they lovingly create. Ultimately, the battle is on to win the trophy! We saw a fantastic turnout last year and we hope that once again this year, our staff, students and the local community can come down and support our talented market traders.”
NABMA President Chris Rosling Joseph said: “This year’s theme, Markets: Close to Your Heart reflects the importance of markets as the beating heart of communities across our villages, towns and cities.”
Jake Berry MP, Minister for High Streets, added: “Love Your Local Market reflects markets as part of the historical fabric of our communities and that they have an important role in their future. Like our town centres and high streets, markets are rising to the challenge of attracting the modern consumer, becoming more community and partnership focused and adapting to today’s technologies.”